Facebook vs. Twitter: Which Do You Prefer?

January 1st, 2011 | Infographics | 4 Comments »

I’m a big fan of infographics.  You can usually learn a lot from them and help decide what’s best for you and your business.  Hear’s one to start the new year, I found some interesting notes from this recent US study:

  • Facebook has over 500 million users while Twitter has over 100 million (both are growing significantly and have recently surpassed these numbers)
  • Only 25% of Twitter users follow a brand vs. 40% of Facebook users BUT;
  • Twitter users are more likely than Facebook users to purchase from the brands they follow
  • 76% of Twitter users are college educated vs. 40% of Facebook users

Do you utilize either or both of these platforms to market your business?  If so, which gives you better results based on your efforts?

Facebook vs Twitter infographic

Facebook vs. Twitter

Infographic courtesy of: Digital Surgeons

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  • Lauriebidaho

    sheesh, that graphic was ALOT of work. hope the info spreads for good measure…

    • http://twitter.com/b1ward Byron Ward

      Yes, I imagine it was a pretty large undertaking. Thankfully there are research firms who do this sort of thing and help us analyze the value of the subjects.

  • Kristin

    Wow this is a great post, and nice demographic! I use both, however I believe it depends on what community your are targeting! Check out our post which analyzes the relative presence of the top 3 social networks (Twitter, Facebook or LinkedIn) in four groups of influencer communities. http://bit.ly/ij7MJp

    • http://jargonmedia.com Jargon Media

      Thanks for the post Kristen. Your analysis of the top 3 is great, definitely coincides with my opinion of how the three are utilized.