Surprising Statistics Every Marketer Needs To KnowJuly 15th, 2011 | digital marketing | No Comments »
78% of Internet users conduct product research online.
Your website stands a good chance of being a prospect’s “first impression.” That also means your new business card isn’t a business card—it’s Google.
In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.
Web-based email usage has been on the decline among ALL Internet users under the age of 55.
78% of business people use their mobile device to check email.
So that means pretty much everybody that can check email on a mobile device, does. Is your email newsletter optimized for mobile devices?
40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
Is your business website optimized for mobile devices? If not, you may be missing out on hundreds of sales opportunities.
200 Million Americans have registered on the FTC’s “Do Not Call” list.
That’s 2/3 of the country’s citizens.
91% of email users have unsubscribed from a company email they previously opted-in to.
We’re getting savvier with technology and less patient with unwanted solicitations. And it’s just so easy to hit ‘delete’.
84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
57% of businesses have acquired a customer through their company blog.
Finally, some good news! Blogging is good. Intrusive ads are bad.
41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
Facebook is useful for B2B AND B2C companies.
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
Companies that blog get 55% more web traffic.
The more you blog, the more pages Google has to index, and the more inbound links you’re likely to have. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website. Blogging is good.
Inbound marketing costs 62% less per lead than traditional, outbound marketing.
The average outbound lead costs $373. The average inbound lead costs $143.
Orginally posted by Marta Kagan