Surprising Statistics Every Marketer Needs To Know

78% of Internet users conduct product research online.
Your website stands a good chance of being a prospect’s “first impression.” That also means your new business card isn’t a business card—it’s Google.

In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.
Web-based email usage has been on the decline among ALL Internet users under the age of 55.

78% of business people use their mobile device to check email.
So that means pretty much everybody that can check email on a mobile device, does. Is your email newsletter optimized for mobile devices?

40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
Is your business website optimized for mobile devices? If not, you may be missing out on hundreds of sales opportunities.

200 Million Americans have registered on the FTC’s “Do Not Call” list.
That’s 2/3 of the country’s citizens.

91% of email users have unsubscribed from a company email they previously opted-in to.
We’re getting savvier with technology and less patient with unwanted solicitations. And it’s just so easy to hit ‘delete’.

84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.

57% of businesses have acquired a customer through their company blog.
Finally, some good news! Blogging is good. Intrusive ads are bad.

41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
Facebook is useful for B2B AND B2C companies.

The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

Companies that blog get 55% more web traffic.
The more you blog, the more pages Google has to index, and the more inbound links you’re likely to have. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website. Blogging is good.

Inbound marketing costs 62% less per lead than traditional, outbound marketing.
The average outbound lead costs $373. The average inbound lead costs $143.

Orginally posted by Marta Kagan

4 Reasons To Blog

E-marketer published a report showing that approximately 34% of US corporations are now blogging.  This is a significant jump from 16% just three years ago.  Although there are a number of reasons to blog, below is a list of key reasons to start blogging:

Communication

Blogging gives the brand an ability to disseminate information to the public.  It can serve as a reference point when the public wants to investigate more about the brand and its product.  Key executives can inform the public of the company’s future plans and recent developments.  Like Twitter and Facebook, the comment section of the blog allows the public to voice their complaints or approval of the company and its product(s).  The comments section allows the  company to respond in this somewhat controlled environment.

Increases Your Organic Search Ranking

Writing a blog builds your content, which helps with SEO ranking.  This content helps increase the organic indexing of the brand throughout the numerous search engines.  Including pictures and videos will assist with optimizing blog as well.  An optimized blog will help bring in more traffic as more sites and people point to it for it’s content.

Increase Site Traffic

If posts are consistent, relevant, and informative, people will continue to come back for more.  You can encourage people to subscribe to your RSS feed or sign up to your e-mail newsletters.  Optimizing your the content will help increase its reach via social sharing.

Authoritative Voice

The company is able to establish itself as an expert in their field/industry.  In the ever growing quest for knowledge, people always seek trustworthy information.  The more informative and helpful the better.

There are many more benefits of blogging such as lead generation, customer service, and brand marketing.  Every day more and more companies are realizing the value of blogs and are increasing their use.  Are you blogging?  If so, please post your blog (company or personal) in the comments section below.