Social Media’s Demographics

We love infographics!  Here’s a recent one on some of the major social media players and their users:

Thanks to Advertising Age for the image.

Facebook vs. Twitter: Which Do You Prefer?

I’m a big fan of infographics.  You can usually learn a lot from them and help decide what’s best for you and your business.  Hear’s one to start the new year, I found some interesting notes from this recent US study:

• Facebook has over 500 million users while Twitter has over 100 million (both are growing significantly and have recently surpassed these numbers)
• Only 25% of Twitter users follow a brand vs. 40% of Facebook users BUT;
• Twitter users are more likely than Facebook users to purchase from the brands they follow
• 76% of Twitter users are college educated vs. 40% of Facebook users

Do you utilize either or both of these platforms to market your business?  If so, which gives you better results based on your efforts?

Infographic courtesy of: Digital Surgeons