A recent study by eMarketer reports that US mobile phone penetration will reach 80% by 2011. That means over 246 million people will have mobile phones throughout the country. Nielsen predicts that smartphones (iPhone, Droid, EVO, etc) will be in the hands of half of US mobile users by the end of Q3 2011.
If you’re not already incorporating mobile marketing into your plans here are a few reasons why you should:
Studies show that one of the main reasons people follow brands is to hear about bargains. Companies like Starbucks are experimenting with aggressive tactics. Through their Starbucks Card Mobile application, customers can pay for coffee in the shop with their phone. The initial tests saw a 60% redemption rate.
More Advanced Location Based Deals
Location based networks are increasing exponentially every day. Since the launch of Facebook Places, current market leaders Foursquare, Gowalla, and Booya have all recorded significant user growth. Brands like MTV are realizing how to use these networks to their advantage like this year’s VMA contest.
Higher Consumer Engagement
Consumers give you permission to communicate to them on a personal level. You can run a SMS campaign and gather additional information including their mobile number and email address. This allows you to continue your conversation with the consumer through two methods communication thus increasing your chances of engagement.
Increasing Demand For Mobile Content
Increased ownership of smart devices (including iPad and other tablet devices) is driving mobile internet growth. Users’ mobile activities consume a lot of data rich content such as accessing social networks, mobile games, listening to music, and streaming video.
If your consumers are moving more towards digital why aren’t you joining them?